Analytics & Reporting Services
Tracking set up properly, once — so every other decision you make about marketing is based on numbers you can actually trust.
How we actually run it.
Almost every account we audit has the same three problems: conversions counted twice, direct traffic swallowing channels that deserve credit, and a dashboard nobody reads because it answers no real question. We fix the plumbing first, then build one report that a founder can act on in five minutes.
What you get every month
- ✓Measurement plan agreed before any tagging
- ✓Conversion double-counting audited and fixed
- ✓One dashboard, readable in five minutes
- ✓Call and WhatsApp leads properly attributed
- ✓Consent Mode v2 configured
- ✓Full documentation handed over
Everything this service covers.
GA4 implementation
A measurement plan first, then events, conversions and audiences built to it — not a default install with everything switched on.
Google Tag Manager
Clean container structure, consent-aware tags and no legacy scripts quietly slowing the site down.
Live dashboards
Looker Studio dashboards showing spend, leads and cost per lead by channel, refreshed automatically.
Call & WhatsApp tracking
Phone and WhatsApp enquiries attributed to the campaign that created them — essential for Indian lead-gen businesses.
Consent & compliance
Consent Mode v2 and cookie banners configured correctly, which matters once you serve EU or US traffic.
Offline conversions
CRM outcomes fed back into Google and Meta, so the platforms optimise toward deals closed rather than forms filled.
From first call to compounding results.
Discovery
A call, account access and an honest look at what is already working. We would rather tell you a channel is wrong for you now than sell it.
The plan
Within 48 hours you get a channel plan, a budget range and the numbers we would hold ourselves to. No pitch theatre.
Build & launch
Tracking first, then creative, then spend. Everything set up in your own accounts so you own it from day one.
Compound
Fortnightly reviews, monthly reporting, and a plan that changes based on what the data actually says.
The rest of the engine.
Google Ads
Search, Shopping, YouTube and Performance Max built around profit per click, not clicks.
Learn more →Social Media Marketing
Always-on creative, community and paid social across Instagram, LinkedIn and YouTube.
Learn more →SEO
Technical fixes, content that ranks, and Bengaluru local search treated as its own channel.
Learn more →Website Development
Fast, conversion-shaped sites and landing pages built to be measured from day one.
Learn more →Content Marketing
Blogs, creatives, reels and email — the raw material every other channel runs on.
Learn more →We already have GA4 — is it worth auditing?
Usually yes. The most common issues we find are duplicate conversion events, missing cross-domain configuration and unfiltered internal traffic. All three quietly distort every decision made from that data.
Can you track phone calls from ads?
Yes, with dynamic number insertion or call extensions, so you can see which campaign and keyword produced each call.
Is this a one-off project or ongoing?
Implementation is a fixed-scope project. Most clients then keep a light monthly retainer for dashboard maintenance and monthly reviews.
Do you work with our existing agency?
Often, yes. Independent measurement is genuinely more useful when the people reporting the numbers are not the people spending the budget.
Tell us the goal.
We'll send the plan in 48 hours.
No pitch theatre — a channel plan, a budget range and the numbers we would hold ourselves to.