Everything the brand is made of.
Logo masters, the palette, type scale, ready-to-upload social assets and print files. Everything here regenerates from one source, so nothing drifts.
Six lockups, two variants each.
Every logo ships in a light-on-dark version and an ink version for light backgrounds. The gold never changes between them.
About the wordmark
The mark is the original artwork, untouched. The wordmark is set in Unbounded SemiBold — the same display face used for every heading on this site — so the logo and the website speak with one voice. It replaces a much wider, heavier setting that dominated any lockup it appeared in.
Clear space and minimum size
- ✓Leave clear space around the logo equal to the height of the "A" in the mark.
- ✓Minimum width: 28 mm in print, 120 px on screen for the horizontal lockup.
- ✓Never stretch, rotate, recolour or add effects to the mark.
- ✓Never place the light version on a pale background, or the ink version on black.
- ✓On photography, use the light version over a dark overlay — never the raw image.
Gold on ink. Nothing else needed.
One accent, one neutral ramp. Gold is reserved for the single most important action in any view — if everything is gold, nothing is.
Brand gold
Ink & neutrals
Print values
- ✓Gold in CMYK:
C0 M27 Y93 K1— closest Pantone match is Pantone 1235 C. - ✓Black in CMYK: use rich black
C60 M40 Y40 K100, never K-only, or it prints washed out. - ✓Keep total ink coverage at or below 240% for Indian coated stock.
Unbounded for display. Inter Tight for everything else.
Display type tops out at SemiBold — the brand should read confident, never heavy.
Ready-to-use asset bundles.
Everything below is generated by the scripts in assets/brand/. Re-run them any time the brand changes and every asset updates together.
Social profile pictures
Facebook, Instagram, LinkedIn, YouTube, WhatsApp Business, X and Google Business Profile — each at the exact size that platform wants.
Open →Covers & banners
Facebook cover, LinkedIn page and personal banners, YouTube channel art with safe area, X header and B2B marketplace artwork.
Open →Launch post set
The first publishable post in square, portrait, story and landscape ratios, ready to schedule.
Open →Print files (PDF)
Press-ready visiting cards at 88 × 54 mm — a two-sided card, plus a single-side card carrying every detail on one face in two finishes, with and without the diagonal gold wedge — all with 3 mm bleed, crop marks and CMYK colour, plus letterhead, invoice, proposal cover and capability sheet.
Open →Editable Word files
The same letterhead, invoice, proposal and capability sheet as .docx, with real tables you can type into. Install the brand fonts first.
Open →Brand fonts
Unbounded and Inter Tight in all four weights. Install these so Word and any design tool render the brand type correctly.
Open →Email signature
Generate your own signature and paste it straight into Gmail, Outlook or Apple Mail.
Open →One source, regenerated on demand.
Every logo file, social image, favicon and print file in this kit was produced by a set of build scripts from the original artwork in Adwise_Marketing_Logo.pdf. Nothing was hand-exported, so nothing can quietly drift out of sync.
Those scripts are build tools, not part of the website — they ship separately in adwise-brand-toolkit.zip and are deliberately not deployed to the web server. If the logo, palette or contact details ever change, run them on any machine and drop the regenerated assets back into assets/.
Regenerating the assets
- 1Unzip
adwise-brand-toolkit.zipinto the project root. - 2
pip install pillow pymupdf numpy reportlab - 3
python assets/brand/build-logo-masters.py
Extracts the mark, tagline, pillar strip and motto from the source PDF. - 4
python assets/brand/build-logo-wordmark.py
Sets the wordmark in Unbounded and rebuilds every lockup. Must run after step 3. - 5
python assets/brand/build-brand-kit.py
Favicons, profile pictures, covers and the launch posts. - 6
python assets/brand/build-visiting-card.py
The press-ready two-sided visiting card. - 7
python assets/brand/build-visiting-card-single.py
The single-side card — logo, contact details and services on one face. Add--plainfor the version without the gold wedge. - 8
python assets/brand/build-stationery.py
Letterhead, invoice, proposal cover and capability sheet as PDF. - 9
python assets/brand/build-word-docs.py
The same stationery as editable .docx files.
The toolkit also needs Adwise_Marketing_Logo.pdf, which is included in the same zip.
Need an asset that is not here?
Tell us the size and where it is going, and we will add it to the generator so it never has to be made by hand again.