Notes from the floor.
What we are testing, what worked, and what we quietly stopped doing. Written by the people running the accounts, not a content farm.
The creative testing loop that beat our media buying
For two years we optimised bids. Then we started shipping four new creatives a week instead, and cost per lead fell further in a month than it had in the previous two quarters.
Local SEO in Bengaluru: what actually ranks now
Neighbourhood-level intent, review velocity and Google Business Profile completeness are doing more work than backlinks for local service businesses in the city right now.
The five GA4 reports we check every Monday
Most GA4 dashboards answer no question anybody asked. These five reports tell you within ten minutes whether last week was good, and why.
Why your reels get views but no enquiries
Reach and intent are different products. Here is the content split we use so the top of the funnel actually feeds the bottom of it.
Performance Max is eating your branded search
PMax will happily claim credit for traffic you already owned. The brand exclusion setup we run on every account, and what it revealed about true incremental spend.
How much should a Bengaluru business spend on marketing?
A straight answer by revenue band and category, plus the split between media, creative and tooling that we see working most often.
Full articles are being published through 2026. Want one of these as a walkthrough for your account instead? Ask us directly.
Want this applied to your account?
Book a call and we will run the same checks on your campaigns, free.